As a local Chrysler Jeep Dodge dealer from 2003 to 2015, I got involved. along with my then GM, Cameron Semark, in upgrades to a lot of Jeep, Chrysler and Dodge models – Cherokee’s, Grand Cherokee’s, Chrysler 300’s, various Dodge models and of course the iconic Jeep Wrangler. Cameron was a wiz at picking the upgrades, but even then, some really pushed the boundaries.
I was a bit non-plussed when he agreed to do a JK-8 conversion of a 4 door Jeep Wrangler. The JK-8 kits were being pushed by Jeep head office and there were dealers who would eventually take as many as 8 of these. We took 1 and despite the look being great, it proved very difficult to sell. After all, it’s not everyone who wanted to invest $60+ on a 2 seat 4WD ute.
We eventually sold it to a local who still has it today and loves every bit of it, including wheel and suspension upgrades that he had done as well.
So there’s a lot of discussion on the impending release of the 2019 Jeep Wrangler Ute – the Americans call it a truck – and more so what it will be called. Back in the early noughties, I went to the Chrysler International Conference in Florida. Here, the late Sergio Marchionne showed us the Jeep Wrangler Gladiator concept pictured below.
It’s my call that at the LA Motor Show that the Gladiator name will be confirmed. As you can see from the pictures, courtesy of AutoBlog.Com Jeep has a history with utility vehicles stretching back to 1956, let alone the Willys Jeep from WW2. Let’s see what that name will be.
Hi, Bob Aldons here, the owner and founder of The Car Guy, and Car Business, reviewing cars, reporting on car industry matters, car tech, Formula 1 and the world at large. If it’s automotive related, I’ve got an opinion.
I’ve spent the last forty years immersed in the automotive industry from salesman to the owner of a 7 brand multi-franchise dealership and now as a Car Broker and commentator on the industry. I know cars.
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