It’s not a Jeep Scrambler, It’s a Jeep Gladiator.

Jeep Wrangler Gladiator Revealed Prior to LA Motor Show

Jeep pickup truck apparently will be named Jeep Gladiator – Russell will be pleased.

Scrambler sounded like something you’d have for breakfast, anyway

Jeep Gladiator Hi Bob Aldons, former Jeep dealer with comments from on the forthcoming Jeep Wrangler Pick Up. Years ago, I travelled to the USA (Florida actually) for a short sharp Jeep meeting – the late Sergio Marchionne was the keynote speaker on the day. Even then, he spoke about the eventual launch of a factory built Jeep Wrangler ute – and he even called it the Gladiator.
Fast forward to LA and November 2018 and the motoring world is hanging out for the launch of the Jeep Gladiator – not Scrambler. Besides being a name that sucks, there have been many other ‘vehicles’ called the Scrambler, not the least being a Triumph motorcycle. Here’s the story.
“For months we-we, meaning the automotive world in general — have been operating under the assumption that the Jeep pickup truck would be named Scrambler. For those of us who always thought that sounded like a breakfast at Denny’s, vindication: According to Jeep Scrambler Forum — yes, they were so sure, they named themselves that — the truck will carry a different name: Jeep Gladiator.

Gladiator, we salute you.

Jeep Scrambler Forum says it’ll roll with the changes: “Stay tuned as we’ll be making the switch to in the coming days (smiley face, thumbs up).”

The discovery came when a forum “longtime trusted source” found a web page with the new name that went up momentarily on FCA’s media site. No sense looking for it, it’s not there now. But here’s the screen grab:




Jeep Gladiator pickup

Gladiator is not new. It was the name, way back in 2005, for the Jeep pickup concept:

Jeep Gladiator
The ‘old’ version was even available here in Australia – very expensive though
Jeep Gladiator
Still had the style required

Could this still be a mistake, and Scrambler will stick? It seems more likely that this is it.

One thing’s for sure: We’re so close to finding out, we can almost taste it. The truck has been testing everywhere, from the Rubicon Trail to the streets of Detroit and Auburn Hills, where it’s pretty easy to see a camouflaged example on most any morning commute. The wait is almost over: The wraps will come off later this month at the L.A. Auto Show.

2018 Jeep Wrangler Details and Features    2018 Jeep Wrangler JL Revealed: Autoweek @ LA Motor Show

Bob AldonsHi,  Bob Aldons here, the owner and founder of The Car Guy, and Car Business, reviewing cars, reporting on car industry matters, car tech, Formula 1, buying #anynewcarcheaper and the world at large.

I’ve spent the last forty years immersed in the automotive industry from salesman to the owner of a 7 brand multi-franchise dealership. I know cars.

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