Hi, Bob Aldons, The Car Guy with a quick story on the latest information coming from the Brabham team regarding the Brabham BT62.
Unofficially, the lap record at Phillip Island is in new hands. Formerly ‘owned’ by Simon Wills in an open seater Formula Holden-spec, 3.8-litre V6-powered Reynard 94D the new ‘quick’ time has slashed almost 2 seconds from that record which has stood since 2000. Presenting the Brabham BT62
I went around Phillip Island in a Chrysler 300 SRT a few years back driven by Andrew Miedecke. Slow by comparison, Phillip Island is a technical track with enough off-camber corners to make the driver really pay attention. This hot lap was completed at 54.2 metres per second. V8 Supercar driver, Scott McLaughlin did 48.7 metres per second in late 2017, a full 11% slower. So settle back and enjoy a lap of Phillip Island at speed.
Bob Aldons is the owner and founder of The Car Guy, reviewing cars, reporting on Car Industry Matters, Car Tech and the world at large. He’s spent the last forty years immersed in the automotive industry from salesman to the owner of a 7 brand multi-franchise dealership. Bob knows cars.
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Matt wanted to purchase a Mazda 3 SP25 GT Manual Hatch. The retail value, drive away on that car is around $35,000. Car Business managed to purchase the same car for $28, 123.90 and with our fee Matt paid $25, 588, a saving of over $6000. And how do we know? Another customer, (looking for a new Holden HSV) just paid $35,000 for the same car – but he did it himself, without our assistance
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My reviews aren’t based on power performance or high-speed handling capacity. They’re not based on 0-100 Kim/hr of 4.0 seconds. And they’re certainly not super luxury vehicles that many other “old timers” are feted on by the likes of Ferrari, Lamborghini, and Aston Martin
Back when I started in the motor industry salespeople were schooled and skilled in a process called the road to the sale. Part of that process was a presentation of the car that the customer was ultimately considering,
The six position sell showed the features, advantages, and benefits as it related to that specific car in the eyes and thought process of that particular customer
Those days of a true car sales professional seem to have gone.
Nowadays it seems that all salespeople want to do is accept that the customer knows everything about the car they’re interested in, want to crunch the customer as quickly as possible and get the next sale
In my opinion, this is one of the reasons that there’s such a high turnover in salespeople in this industry of ours.
Now I think that I’m a car industry expert, not because I sell lots of cars, but, as I was taught over 40yeras ago, time sells motor cars.
The more time you spend with a customer, the more information you provide them and the more you’re there for them Even AFTER they take delivery of their new car, the more repeat and referral business you’ll get.
Typically second and subsequent sales only provide 10% of a car salespersons business. Referral business, where an existing customer refers a friend, relation or work colleague back tot eh selling salesperson as someone to trust and buy a car from is even less – probably 5%
So, if you’re a young salesperson reading this article, let me tell you that you should be getting 40-50% of your business from repeat and referral business.
And how do you get that much? Well, that’s a story for another article or an opportunity to join me in a training course.
For your interest, my motoring reviews are my opinion of the vehicle I’m testing. The manufacturer or distributor, in this case, Kia Australia, doesn’t tell me what to write or ask for a ‘nice’ review. Nor am I paid for these reviews – I simply call it as I see it.
I often wonder about the ‘truth’ that I see from other motoring journalists. And I’m particularly referring to newspapers, online forums, and magazines where the company that owns the publication receives substantial advertising support from the various manufacturers.
Do the owners or editors tell their journalists to go easy on the review? I’m not sure, never having been in that position. Would I turn to softer reviews if my company was being paid for good reviews? Not likely. My independence as a writer is not for sale. I’d rather say no than be bought.
In any case, If that ever happens, rest assured that I’ll be telling that story with interest.