Hello and welcome. Bob Aldons, The Car Guy with the press release from Audi on the exclusive Audi R8 V10 plus Coupe Neuberg Edition.

There’s a lot to be said for an Audi R8 let alone this Audi R8 V10 plus Coupe Neuberg Edition. Build quality will be excellent, engine output is staggering at 449kW but will it be value for money for the 10 customers who have pockets deep enough to buy one. At $402500, it’s cheaper than the ‘normal’ V10 by $500 but gets lots of goodies including an exclusive bespoke set of Bang & Olufsen headphones, Samsung Galaxy Tab S2 as well as a video of the car driving around Phillip Island.

And yes, this Audi R8 V10 plus Coupe Neuberg Edition has Nappa leather, Alcantara headlining, and special treatment to the shifter and steering wheel. Audi has tried manfully to turn this model into a desirable supercar, but I’m not sure if it succeeds compared to Lamborghini, Ferrari, and Porsche. But at least Audi has provided an entry point car way below the price of its supercar competitors.

So, let’s read what the PR people at Audi have to say and wonder where the 10 lucky souls will come from.

 Limited edition of only 10, individually numbered cars produced exclusively for the Australian market

• Outstanding Audi exclusive equipment, additional carbon components, and  interior highlights
• Scintillating performance and exclusive specification for $402,500*

Zetland, 12 December, 2017 – Audi has announced the production of an exclusive, limited edition Audi R8 V10 plus Coupe Neuberg Edition specifically developed for the Australian market. Strictly limited to just 10 individually numbered vehicles, the Audi R8 V10 plus Coupe Neuberg Edition is named after the Audi Sport headquarters in Neuburg, Germany, and represents an exclusive embodiment of the brand’s proud motorsport heritage.

Powered by the award-winning 5.2-litre FSI V10 engine, the limited edition R8 produces 449kW and 560m, and is capable of reaching 100km/h from rest in just 3.2 seconds on its way to a top speed of 330km/h.

A seven-speed S Tronic transmission and Quattro permanent all-wheel drive combined with the lightweight carbon fibre and aluminium construction of the Audi Space Frame (ASF), for a vehicle with not only extraordinary power to weight ratio, but the highest levels of handling and grip even at the extremes of performance.

The R8 Neuburg Edition builds on the already impressive specification and equipment of the R8 V10 plus, adding a host of additional features throughout that distinguish it as a special model.

From the LED headlights with Audi laser light at the aggressive front end, to the 20-inch alloy wheels in Anthracite gloss black, the R8 Neuburg Edition has a presence all of its own. Gloss carbon engine covers and exterior wing mirrors and the Audi exclusive high-gloss titanium black exterior package are subtle touches that point to the special nature of the Neuburg Edition.

While inside, black fine Nappa leather upholstery with the distinctive express red diamond pattern stitching is echoed by black Alcantara also with diamond pattern stitching covering the headlining. This is complemented by the use of black Alcantara on the rear wall and parcel shelf, as well as on the flat-bottom steering wheel and gear shift gaiter where it is highlighted with express red contrasting stitching.

Inlays throughout the cabin are in gloss carbon, including the door sill trims which also feature illuminated aluminium inlay and customised Audi exclusive inlay that features the individual build number of the car.

Exterior colours are limited to four specific Audi sport colours for the R8 Neuburg edition (colour availability subject to build number), with Tango red, Mythos black and Suzuka grey all in a metallic finish and Daytona grey in pearl effect.

R8 Neuburg Edition customers will also receive an exclusive, bespoke accompaniment to their limited edition vehicle delivered upon ordering. Presented in a beautifully crafted box which opens at the angle of the Audi sport rhombus, it contains a set of Bang & Olufsen H6 headphones with subtle R8 badging, as well as a Samsung Galaxy Tab S2, preloaded with a beautifully produced gallery of images shot by celebrated Australian motoring photographer, Chris Benny Imaging, as well as the first locally produced 360 degree video of the Audi R8 in full flight at Victoria’s Phillip Island Grand Prix Circuit.

Pricing
*(Manufacturers List Price [MLP] – excludes dealer delivery and government statutory charges)
Audi R8 V10 plus Coupe Neuburg Edition       $402,500

Bob Aldons is the owner and founder of The Car Guy, reviewing cars, reporting on Car Industry Matters, Car Tech and the world at large.

Find One

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