In Australia, we’ve got Tucson and Santa Fe as the two entrants in the SUV market for Hyundai. And coming later in 2017 or early 2018 is a compact SUV entrant for Hyundai named Kona.

Kona is a well-known name in Hawaii, for the district on the Big Island of Hawaii or probably better known as the Kona Coffee Company.  Anyone who’s holidayed over there will be aware of the name. So a new competitor for Mitsubishi ASX, Toyota CH-R, and Mazda CX-3 is on the horizon.

Here’s the official press release from Hyundai announcing the vehicle

  • KONA is Hyundai Motor’s first B-segment SUV, set to launch in 2017
  • Compact SUV reflects adventurous and energetic spirit of KONA district in Hawaii
  • New model continues Hyundai tradition of naming SUVs after iconic travel destinations

3 April 2017 – Hyundai Motor has revealed its upcoming compact SUV will be named KONA, after the coastal region in Hawaii, USA. KONA is a renowned destination for thrill-seeking travellers and reflects the adventurous spirit of Hyundai Motor’s newest SUV, set to launch in the summer of 2017.

The imminent arrival of KONA marks Hyundai Motor’s bold first move into the B-SUV segment and leads the wider expansion of its SUV range. The KONA name continues Hyundai’s tradition of naming crossover and SUV models after acclaimed travel destinations – notably the Creta, Santa Fe, Tucson and Veracruz – with the new compact SUV reflecting many of the lifestyle attributes of the desirable KONA district on the Big Island of Hawaii.

The Hawaiian destination is valued by North Pacific adventurers as a base for many thrill-seeking activities, including surfing, water skiing and scuba diving, among other extreme sports. The island’s energetic image is reflected in the innovative, practical and highly functional design of Hyundai’s new lifestyle-focused SUV.

The KONA has also been developed with a focus on enhancing driving dynamics, as Hyundai looks to set new performance standards for the compact SUV segment. KONA delivers best-in-class interior space and innovative design features that hint at the future direction of the brand’s next generation of SUV models.

By adding the KONA into its current SUV line-up that also features the Creta, Tucson, Santa Fe Hyundai Motor continues to deliver on its promise to develop SUVs that feature bold, striking design and high interior refinement and spaciousness. These core attributes have been identified by Hyundai Motor as key selling points in an increasingly popular market for customers.

The name of the KONA district – located on the western coast of the Big Island of Hawaii – is itself derived from an ancient Hawaiian language. As well as being a perfect location for extreme sports, the KONA area is internationally renowned for growing globally recognised premium coffee beans, considered by many to be among the world’s best.